About UX
PRocess
Evidence
Examples

“As far as the customer is concerned, the interface is the product.

— Jef Raskin
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Ita group Digital

Discover the UX Difference

It's kinda like language...

right
can
sense.
the
sentence
words,
have
but
they
all
to
need
be
A
right
in
order
make
the
to
A
sentence
can
have
all
the
right
words,
but
they
need
to
be
in
the
right
order
to
make
sense.
A
sentence
can
have
all
the
right
words,
but
they
need
to
be
in
the
right
order
to
make
sense.

User experience (UX) does the same thing for digital products.

It takes the things that motivate participants

and puts them together in the most effective way.

The Results Speak For Themselves:

Engagement

20% increase in employee recognitions

Jump to Results
Errors

50% reduction in number of denied claims

Jump to Results
Conversion

16.7% event registration conversion rate

Jump to Results

We talk to users.

So how do we do this?

Well, it's personal.

Literally.

Meet Janet

She is a sales rep at Acme Corp.

She submits sales

using an app called AcmeSales.

And Gets Rewarded

when she reaches her sales goals.

Except she doesn't

!

Download Report
to View

Janet rarely uses the app.

It's difficult to use.

Reports are not accessible.

The sales form is SO LONG.

So it sits.

Sad.

Alone.

Forgotten.

Until ITA Group Comes Along!

...